Preparing Your Page
The first thing to do is to 'doctor' your page so that when the deep
engine robots visit, they think "Hey, this is a powerful page with
strong keywords, I'll list this one high!"
There are a number of aspects of your site (some of which you may not
even have considered) that you have to 'load' with keywords:
I'm talking about <HEAD> <TITLE>The Page
Title</TITLE> </HEAD> - not the first
heading on the page itself.
The first, and most powerful aspect. Keep it short, keep it
interesting and put one or two (no more) of your most powerful
keywords in it. Do the same for your subpages. Never put a looong
sentence in your TITLE.
Don't put too much effort into trying to have a title which is low
alphabetically. If it's naturally low, then good, but it's becoming
of less and less importance.
- META Tags
Not as powerful as most people seem to think. Important,
nevertheless. You can put a lot of keywords in your META tag, but
don't repeat more than a couple of times otherwise you'll get
penalised and sent to the bottom of the list:
<TITLE>The Page Title>/TITLE>
<META Name="description" Content="Something interesting. Keywords
not required at all. 150 characters maximum.">
<META Name="keywords" Content="Your keywords, the whole list
repeated twice in entirety, each word separated by a comma.">
The number of keywords isn't important, only the percentage
compared to the rest of the page. I've seen pages with nothing on
them but a couple of graphics, and no META tags. They had one word in
the TITLE and a few words of text in the BODY. Very small pages. But
they were right at the top of the list for the keywords used.
Use it! Not many people do because they like to have a short, "cool"
URL. If your site is www.johnsmith.com and it's about pets, you can
still have your site as www.johnsmith.com, but you can copy the whole
site to www.johnsmith.com/pets/ and submit only this URL to the
search engines. Keep the main URL to put on your printed material and
to tell your friends.